ADI Predictstreet, FIFA’s official prediction market partner for the World Cup, has signed a partnership with iGaming technology supplier BetConstruct AI.
Under the deal, BetConstruct AI will integrate ADI Predictstreet’s prediction market solution into its ecosystem, while providing live streaming functionality in return. It brings together two of the products fans care about most during a major tournament, official match streaming and a prediction market experience, under a single supplier.
BetConstruct AI said the tie-up is “empowering operators to boost player retention and provide fans with a secure, interactive and next-generation way to engage with live sports.” The company is positioning the prediction market integration as part of its wider AI ecosystem, alongside premium match streaming.
What each side brings
The arrangement plays to both companies’ strengths. BetConstruct AI brings official live streaming rights and its operator distribution. ADI Predictstreet brings the prediction market offering that carries FIFA’s official partner status for the tournament now running across the US, Canada and Mexico.
For operators, the result is access to both official match streaming and a prediction market experience through a single integration. The companies said the rollout will cover Europe and “selected international markets,” though they did not name specific jurisdictions or confirm a launch date.
“Partnering with ADI Predictstreet, FIFA’s official prediction market partner, marks another important step in expanding the capabilities of the BetConstruct AI ecosystem,” a source said.
“Together, we are enabling operators across Europe and selected international markets to benefit from official match streaming rights and next-generation prediction market experiences.”
FIFA’s official prediction market partner
FIFA struck something of a surprise when it named ADI Predictstreet as its official prediction market partner for the World Cup. The appointment has put ADI Predictstreet branding on advertising boards at matches throughout the tournament.
The company holds Gibraltar’s first prediction markets licence and is classed as a betting intermediary under the territory’s 2005 Gambling Act. Being first through the door gives ADI Predictstreet an early foothold and a licensed base from which to grow.
The BetConstruct AI deal caps a busy run of agreements. ADI Predictstreet has also partnered with DAZN and with Fanatics Markets, the prediction markets platform run by Fanatics Betting and Gaming. Taken together, the deals show a company making full use of its World Cup status, building out distribution across streaming, betting and supplier channels.
A timely win for both sides
The timing could hardly be better. Signing a prediction market partnership while the tournament is in full flow, with ADI Predictstreet branding already on advertising boards at every match, puts the product in front of fans at the moment their attention peaks.
For BetConstruct AI, the deal adds a high-profile prediction market product with FIFA branding to an ecosystem that already pairs it with official match streaming. For ADI Predictstreet, it opens another well-connected route to operators across Europe and beyond. Both companies come out ahead, and operators gain a fresh way to bring fans closer to the action. It is a strong note to strike during the biggest football event on the calendar.
FAQ
What is a prediction market?
A prediction market is a platform where people trade on the outcome of future events, such as a match result, with prices that move to reflect what participants collectively expect to happen.
Who is ADI Predictstreet?
ADI Predictstreet is FIFA’s official prediction market partner for the World Cup. It holds Gibraltar’s first prediction markets licence and is classed as a betting intermediary under the territory’s 2005 Gambling Act.
What does the BetConstruct AI deal involve?
BetConstruct AI will integrate ADI Predictstreet’s prediction market solution into its ecosystem while providing live streaming in return, giving operators both official match streaming and a prediction market experience through a single integration.
Which markets will the partnership cover?
The companies said the rollout will cover Europe and selected international markets, but they did not name specific jurisdictions or confirm a launch date.